About
Alchemy Creations
“Most advisors can name what’s changing in media. We’ve been inside the companies doing the changing.”
Media is being shaped in real time.
AI is rewriting workflows.
Distribution is fragmenting and monetization is shifting faster than most organizations can react. Most advisors can only describe what’s happening. We’ve built and run things inside it.
Alchemy Creations is a media advisory firm working with broadcasters, streamers, and the technology vendors that serve them. We focus on AI, infrastructure, and the workflows being rebuilt around both.
Our team has run media technology at scale, including roles at Microsoft and Verizon. That matters because the hard part of media transformation isn’t naming what’s coming. It’s getting decisions made and executed inside organizations that weren’t built for pace. That’s the work we do.
Andy Beach is a technology strategist, advisor, author, and media executive specializing in the intersection of AI, media, streaming infrastructure, and digital transformation. As the former Worldwide CTO for Media & Entertainment at Microsoft, he worked with many of the world’s largest broadcasters, studios, and sports leagues on the cloud, AI, and infrastructure decisions shaping the future of content creation, distribution, and audience engagement.
Over the course of his career, Andy has helped drive innovation across streaming media, video compression, cloud production, OTT distribution, and AI-driven workflows through leadership roles at Microsoft, Elemental Technologies, Inlet Technologies, and other pioneering media technology companies. He is also the author of Real World Video Compression, a widely recognized industry resource on streaming and encoding technologies, and regularly writes on the evolving impact of AI in media, technology disruption, and the future of content creation.
Today, Andy is Founder & Principal of Alchemy Creations, a media strategy and advisory practice focused on AI-enabled workflows, media infrastructure, and emerging content technologies. He also serves as Venture Partner at Hallstone Ventures, supporting investment and strategic development across AI-driven infrastructure in media, advertising, and the creator ecosystem. In addition, Andy advises emerging companies in AI-driven storytelling, content production, and media technology, including FlikForge, Slink It, and other next-generation media ventures.
A frequent guest speaker at major media and technology conferences, Andy is recognized for his thought leadership on AI-enhanced content creation, interactive storytelling, and the evolving media landscape. He serves on the board of The Alliance for Media Arts + Culture and collaborates with industry leaders, startups, and investors to help shape the future of media.
Joseph Hopkins is a media technology executive, growth strategist, entrepreneur, and investor with more than two decades of experience driving innovation across streaming, sports, broadcast, and digital media. He has held executive leadership roles at Verizon Digital Media Services, LTN Global, Make.TV, and iStreamPlanet, helping scale emerging media technologies, lead commercial growth initiatives, and navigate major industry transitions.
As Chief Revenue Officer of Make.TV, Joseph helped position the company for its successful acquisition by LTN Global. Earlier in his career, he played a key role in the growth of iStreamPlanet, one of the pioneers in live streaming infrastructure, prior to its acquisition by Turner Broadcasting. His experience spans startups, enterprise media organizations, corporate development, fundraising, go-to-market strategy, and operational scale, with a focus on building high-performing teams and accelerating growth.
Today, Joseph is Co-Founder of Alchemy Creations and Chief Business Officer at Secret Level, where he works with companies developing AI-enabled media workflows, next-generation content experiences, and innovative commercial models for the evolving digital economy. In addition to his executive leadership work, Joseph is an active advisor and investor across media, AI, entertainment, and technology ventures.
Recognized for his ability to bridge technology, operations, and commercial strategy, Joseph has led global teams of more than 1,000 professionals and helped organizations navigate major shifts in streaming, production, and digital content distribution. He previously served on the Board of Directors of the Entertainment Technology Center at USC and continues to collaborate with founders, investors, and industry leaders shaping the future of media and entertainment.
How We Work
We work with a small number of partners at a time.
Our engagements are hands-on, fast moving, and built around real outcomes - not theory.
We’re not the right fit for everyone.
But for teams serious about building what’s next - we’re all in.